Skip to content

Hey, I'm Calvin Liew.

I turn complex ideas into well-designed, scalable products.Bridging strategy, technology, and user experience to create real impact.

Featured Projects

A selection of my recent work in product management, design, and data analysis.

The Anatomy of Fear: Quantifying Horror

Data Analysis
CSC316H1University of Toronto

Built an interactive data visualization project analyzing 129 horror film screenplays to discover the "power law of horror" using AI and statistical analysis. Developed a hybrid GPT-4o-mini/GPT-4o parsing pipeline that processed 10,000 scenes to extract 11,204 horror signals, achieving 99.97% success rate while reducing costs by 96.5%. Created 8 custom D3.js visualizations including a real-time Fear Monitor with BPM animation, Sankey flow diagrams for signal analysis, Markov chain transition matrices for pacing patterns, and interactive bubble charts revealing that elite signals like "scream" and "blood" drive 68% of fear responses despite representing only 5% of detected elements. Demonstrated advanced skills in AI prompt engineering, parallel processing with Python, data pipeline architecture, and responsive visualization design.

Large Language Models (LLM)Generative AID3.js+4 more

Drive Companion: AI-Powered Cloud Intelligence

Product Management
MGMC11H3University of Toronto

Designed Google Drive Companion, an AI-powered productivity assistant that transforms Google Drive from passive storage into a proactive intelligence platform. Built intelligent features including automated Syllabus-to-Schedule parsing (converts course outlines to Google Calendar), Smart Reading Packs (condenses PDFs into summaries and flashcards), and AI Meeting Chief of Staff (auto-captures decisions and action items). Conducted user research with 100+ students and professionals, revealing that emotional benefits (reduced anxiety, increased confidence) drive 70% more adoption than time-saving alone. Created dual-persona design system serving both academic and workplace users, addressing the $65.94B AI productivity market gap where competitors require manual file uploads while Companion seamlessly integrates within the Drive ecosystem.

Product ManagementProduct DesignPrototyping+5 more

Music Pathways: Brand Design for Career Discovery

UI/UX Design
MGMC11H3University of Toronto

Redesigned The Music Pathways Project to transform how music students discover career pathways beyond traditional performance and teaching. Created Tempo, a character mascot designed as a friendly metronome that serves as the face of an AI-powered chatbot, making career exploration feel personal and approachable. Built an Interactive Pathways Explorer that replaced static PDF documents with an animated career map, integrating natural language queries with real-time visual highlighting to reduce cognitive load and support different learning styles. Developed brand strategy using CBBE framework and positioning principles, including dual brand mantras ("Illuminate Pathways. Redefine Music. Empower Futures.") and the tagline "Discover where music can take you." Completely redesigned homepage from static text-heavy layout to dynamic interactive entry point, applying consumer behavior principles to reduce search costs and build brand salience, resulting in stronger engagement and emotional resonance with students exploring diverse music careers.

Product ManagementProduct DesignUI/UX+6 more

Skills & Expertise

Combining technical skills, design thinking, and business strategy to build impactful products.

Product Management

Product StrategyRequirements AnalysisUser ResearchAgile/ScrumRoadmap PlanningStakeholder ManagementProduct AnalyticsA/B Testing

Design

UI/UX DesignPrototypingFigmaUser-Centered DesignWireframingDesign SystemsUsability TestingInteraction Design

Technical

PythonJavaScript/TypeScriptReact/Next.jsHTML/CSSSQLGitREST APIsLow-Code Platforms

Data & AI

Data AnalysisData VisualizationD3.jsLarge Language ModelsPrompt EngineeringGoogle AnalyticsStatistical AnalysisBusiness Intelligence

Let's Connect

I'm always open to new opportunities, collaborations, or just a friendly chat about tech and design.

or find me on